Blue Marlin and GlaxoSmithKline were awarded at the Marketing Design Awards and the Grocer Marketing Advertising and PR Awards for the package design for Sensodyne Repair & Protect, last week.

Presented on the same day, both awards champion excellence in FMCG marketing. Blue Marlin won top honours for the GlaxoSmithKline brand’s dramatic packaging, which features groundbreaking 3D effects.

Blue Marlin Bath Creative Director Chris Hart comments, “Winning two awards in eight hours is amazing. It is a great testament to the collaborative effort between GSK, Blue Marlin, the best in print technology and specialist material manufacturing.”

Sensodyne Repair & Protect became one of the fastest selling toothpastes ever recorded, before a single penny had been spent on advertising. Within a month of launch it was the number one selling toothpaste sku in Tesco— not only in the sensitive category, but overall. Demand has more than doubled from GSK’s original forecasts.

Hart remarks, “Great design is effective design; Repair & Protect demonstrates how effective great design can be.”