BrandOpus have redesigned the packaging for Barefoot SOS, launching into stores now. BrandOpus were appointed to redesign the 12 product range for Barefoot Botanicals, which was founded in 1997 by homeopathic practitioners Jonathan Stallick and Hilery Dorrian. With the natural products sector becoming crowded, BrandOpus were briefed to sharpen the message create a pack design that demonstrates the efficacy and reflects of the quality of the product, shifting consumer perceptions of Barefoot SOS from niche beauty brand, to skincare range with a wider audience reach.

BrandOpus were inspired by the efficacy of Barefoot SOS, which has gained it a wide audience of devoted follower looking for premium, dematological solutions. BrandOpus created a target device, illustrative of how the range targets skin-problem areas, and gets to heart of the sensitivity. The droplet device communicates the benefits of the Barefoot range: effective, but easy on the skin.

Photo: BrandOpus’s redesigned packaging for Barefoot SOS

The choice of a white and green colour palette, communicates the advanced natural therapeutic formula of the range, which combines cutting-edge science with a thousand years of herbal wisdom. To those in the know, the SOS range is a lifeline for sufferers of dry, sensitive, irritated or uncomfortable skin. Following BrandOpus’ redesign the pack now allows Barefoot SOS to compete with mainstream dermatological brands, without confusing loyal fans of the brand.

Barefoot SOS has gained greater listings and a larger consumer audience is able to benefit from the comfort, moisturisation and protection to problem skin than ever before. Barefoot is available now from the Barefoot online shop, Planet Organic, Wholefoods, Boots and other independent health retailers and pharmacies, priced from £5.95 to £22.00.