Brand-merchandising agency Global Icons cooperates with Diageo North America to present a line of Captain Morgan sauces, glazes and marinades. There are strong hopes that the new products will gain considerable success as Captain Morgan is a well-known world brand with a positive image.
A lot of people like to have a snack while eating so the extension of the brand seems quite a normal developing step: food and liquors should go together. Developing of the new course will involve leveraging of the brand’s flavor and personality in order to attract new consumers.
As for now Captain Morgan is internationally recognized as the flavored rum of choice, and it’s a great time now time to extend the line from friend parties to every-day kitchen use and enjoy the spicy products on a daily basis.