Casa Rex, one of Brazil’s most creative and renowned design agencies with operational bases in São Paulo and London, has just won a Pentaward — the biggest global on-line award exclusively dedicated to excellence in packaging design.
For the second consecutive year, the Pentawards has selected a packaging design developed by Casa Rex (following on from the Lux Soft Skin Global platform last year), which was amongst 854 entries received from 39 countries. This time, the design created for the Skip Perfect Black I Skip Perfect White range for Unilever Argentina, was chosen.

A Silver Pentaward has been awarded for this project. The pack design has borrowed technology cues from the cosmetic sector; using elegant and clean typography with icons that depict the technology behind the product in an abstract manner; denoting a clear departure from the usual design approach used in this category.

«This Pentaward selection for the second year running is a testament to the creativity of Brazilian design measured on a global scale.” says Gustavo Piqueira, creative director and head of Casa Rex.

The Pentawards prize-giving ceremony was held on the 30th of September, at the Belgian-EU Pavilion at the Shanghai Expo 2010. The packs for Skip and other winning designs will be on display in Paris in January 2011 at the DesignPack Gallery. To view the award, please go to: http://blog.pentawards.org/?p=4039