At all times and under any circumstances, people will buy products while the world exists—we don’t talk about utopian societies, of course. With this, the only question here is what people’s attitudes to purchasing will be, which countries will start consuming more and which will switch to saving more.
Euromonitor International released the look at the top 10 consumer trends for 2011. The 2011 consumer is branching out: mobile and online, making time for self-care to stay ahead and well. Consumers are reaching out to higher-end products, greener consumption if the price is right and experience-based consumption while considering purchases more. Brands need to tap into the on and offline cultural zeitgeist to best connect with their existing and potential customers.