Sweet versus salty. What snacks are preferred by different generations Consumers choose snacks based on just four characteristics: taste, ingredients, packaging, and price. But the preferences of representatives […]
«Hot» innovations in the candy market In 2022, confectionery is healthier and candy is spicier. The «sweet revolution» observed before our eyes includes completely […]
Resolution Store: Bar and Restaurant Promotion Strategies. Digital Since the Special Edition on promoting the HoReCa industry in the Metaverse, we’ve received several requests to «come […]
Products for physical and emotional well-being In the post-Covid era consumers are taking a more holistic approach to health. We are now seeing a […]
Wow retail. The most exotic store formats Retail of the future It would seem that the unstoppable growth of e-commerce, total digitalization, optimization of everything, […]
AI Strategies for Food and Beverage Manufacturers The United Nations is seriously considering how to use the power of artificial intelligence (AI) for the public […]
What will we snack on in 2023 For many modern consumers, food has taken on a deeper meaning in which the topic of health has […]
No to allergies or Investing in food safety There is an increased focus of food and beverage manufacturers on specialized functional products. In recent years, the […]
Pace vs Perfection. Which strategy is the best? The launches of new products by market leaders in recent years demonstrate the new approach of companies to […]
Chipsocalypse or non-potato chips market trends The potato chips market is experiencing global shifts today. Producers of the hit snack are masterfully capturing […]