AI, Marketing and the Future While everyone is reading «Life 3.0» and an artificial intelligence remains in the fantasies of the distant future, […]
Red Bull Promotional Strategy In Japan Once in the eighties, Dietrich Mateschitz, an Austrian entrepreneur, tried a Thai energy drink which helped him […]
How nostalgia managed to conquer the confectionery market In this fast-moving world, each of us wanted to bring back the most sturdy and memorable moments in […]
Alcohol Beverage companies and nature Climate change has become the hottest topic in 2019. Many world business companies decided to step up in […]
Probably Carlsberg. Packaging history and not only. Heat. Thirst. Beer. Anticipation. And despite the fact that the culprit of anticipation is inside, what kind of […]
Packaging and technology: trend cases Packaging requirements are growing in proportion to product requirements. Technology, speed, drive, quality – the compass life requirements […]
Dance Upgrade Generation Z The hypercognitive generation of young people born after 1995 creates trends in all areas that have access to […]
Interactive mirror: 7 out of 10 people do not leave without buying For decades, marketers have been looking for methods that can find the shortest path from the product to […]
ASMR in art cases Emotions are the cornerstone of effective marketing. A group of scientists has established that two factors are necessary […]
From content marketing to Broadcast Brands are looking for new trends and channels for the native provision of content, fitting into everyday life […]