Ahead of the school year, Kleenex has centered its latest promotion, “Kleenex Xperiments,” around recreational science. The initiative is inspired by the fact that 58% of kids go to school when they are sick. So children do need something powerful to solve the nasal problems and prevent the spread of infection at school—Kleenex facial tissues. To reach the target audience, Kleenex commissioned young Einsteins with the task to prove that, as kids are more likely to believe their smart peers than traditional ads.
Category Archive: Advertising
Jim Beam is launching a campaign to protect bees, the producers of honey used for Jim Beam Honey, a new product in the brand’s range. The new humorous initiative, Sue the Bears, is aimed at one of the “bee’s enemy”—bears. As part of the effort, Jim Beam will donate money to real-life organizations that protect bee populations and try to find a solution to what’s called Colony Collapse Disorder. Reports have it that honey bees are now under threat in the USA—they are dying or go missing at tremendous rates, about 1/3 of bees in beehives disappeared from their hives over the 2012/2013 winter season across the USA.
Coca-Cola UK has released an emotional spot, “Grandpa,” as part of its long-term commitment to promote healthier lifestyle. The 1-minute TV ad by Argentine-based David The Agency compares daily routines of a young man in his early 30s with those of his grandfather when he was the same age back in 1950-s. The video implicates that six decades ago life was much healthier due to more physical activities and better food choices.
The U.K. edition of the global “Not Normal” campaign showcases different unconventional incarnations of MINI cars, which have been re-imagined by the brand’s fans for pleasure, not for money or fame. Still, fame is to come to some of them, drawn by the latest marketing effort, developed by iris Worldwide. The brand has sourced around the web some images of the avant-garde MINI-inspired inventions—ranging from a cake to a “bug” MINI car with human legs— to turn them into ads.
Levi’s starts a new chapter in the history of women’s jeans. First introduced in 1934, the Lady Levi’s jeans were revolutionized over the past decades and reached its perfection in 2010 with the introduction of the Curve ID fit system. Now, Levi’s is rolling out its latest innovation, Levi’s Revel, which will make the perfect yet better. The brand’s latest line is built on exclusive Liquid Shaping Technology, which is fused into the denim and controls its stretch.