Category Archive: Advertising

Coca-Cola Promises to Dramatically Cut Advertising Targeted at Young Children

The Coca-Cola Company has made a pledge to cease ads to kids under 12 across the globe. The soda drinks maker is often accused of contributing to the children’s obesity, and this move is expected to clear the “fatty” image of the company that celebrates its 127th these days. The move is part of Coca-Cola’s «Coming Together» campaign, which was launched earlier this year.

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Johnson & Johnson’s Global Campaign “For All You Love” Reminds of the Lasting Values

Johnson & Johnson is launching a new brand equity campaign “For All You Love,” aimed to tug at the heartstrings and highlight its focus on family values. The effort, developed by TBWAChiatDay, plays around the strong connections between mothers and fathers with their children and children-to-be, as well as with spouses and grandparents, throughout the life.

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Nokia Windows Phone Comes as a “Peacemaking” Alternative to Apple and Samsung Smartphones

The epic smartphone war, started by Samsung against Apple, is escalating as a new member, Nokia Windows Phone, enters it with a new commercial created by Crispin Porter + Bogusky. In this new Microsoft’s campaign a smartphone from Nokia comes as a nice solution to those who are tired of figuring out which phone is better, iPhone or Galaxy. Positioning Windows Phone as a smart “peacemaking” option, the commercial invites the audience to consider other choices rather than iOS and Androis-based devices.

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Mazda Looks back at the Game Changers in Sports and Science in a New U.S. Campaign

Mazda refers to the greatest scientific and sporting achievements in its new marketing campaign, the first one over past 13 years. The “Game Changers” effort, which will be launched in May, draws parallels between the innovations in the car industry pioneered by Mazda and the remarkable achievements of American scientists and athletes who revolutionized their disciplines.

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Ford Australia Boldly Suggests Its EcoBoost Engine in the List of the World’s Greatest Inventions

Ford Australia looks back into the past to show that many revolutionary inventions did not receive due recognition immediately. Yet, this fact never stopped the inventors and early-adopters and they did pursue their worthy dreams. The new promotion “Believers” puts Ford’s EcoBoost energy-saving engine on the same line with helicopters, mobile phones and encourages mindful drivers to turn to this groundbreaking solution, no matter what doubters say.

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Philips Norelco Uses “FAQ” as an Euphemism in a Somewhat Egocentric U.S. Campaign

The Philips Norelco electric razor brand is stepping into the AXE zone with the new provocative campaign entitled “I’d FAQ me.” Focusing on men’s shaving, grooming and styling, the promotion euphemistically uses the FAQ abbreviation in a sense of the curse verb that sounds the same way. The idea behind the push is that Philips Norelco helps guys become extremely attractive (as well as a bit narcissistic) and build their manly confidence.

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Michael Kors First Make-up Line Builds on Three Elements of the Brand’s DNA—Sex, Sports and Glam

In August 2013, Michael Kors is set to launch its first-ever beauty collection in collaboration with Estèe Lauder Cosmetics.  The three new lines Sporty, Sexy and Glam will have their own voice and make a harmonious trio. The release will be supported by an advertising campaign featuring prints and a TV commercial starring fashion model Karmen Pedaru, shot by the world’s celebrated photographer Mario Testino.

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