Following the international release of the ad titled “Paint the Town Black” dedicated to Arthur’s Day, the Guinness brand goes on promoting the black colour in the USA by launching a new promotion across the country. The US market is packed with lager brands, including Miller Lite and Bud Light to name but a few, so introducing Guinness Black Lager, a new light beer brand in this category, a year ago was quite challenging. Still, the brand, which has become famous for its Irish Stout, managed to find the key to success on the market. Today, October 15, Guinness is rolling out a new promotion, in which the light black drink is positioned as a dark and refreshing, two qualities, which usually never meet.
Category Archive: Advertising
Google pays tribute to small businesses in the UK by rolling out a new product, the AdWords Credit Card, which enables them to pay for the AdWords service and coordinate the spending. The internet giant has launched a dedicated page www.google.co.uk/adwords/businesscredit, where users can learn more about the new program, launched on Sunday, October 7.
Films, which promote goods, are nothing new (today, you just can’t imagine a feature Hollywood film without the product placement), and non-cinema brands often come up with their own film series to entertain their consumers and introduce new product at the same time. Inspired by other brands including Toshiba, Target shot a film dubbed “Falling for You” starring Kristen Bell, Nia Long and Zachary Burr Abel to promote around of 110 Target-exclusive items, which will appear on the screen during the three webisodes. Since it’s not just another movie, but an innovative disguised catalogue, all the goods from pencil holders and apparel to furniture pieces and linen can be moved to a virtual shopping cart, plus they can be easily shared by viewers via social media channels with a click of a mouse button. The 12-minute film will launch at the dedicated pagefallingforyou.target.com tomorrow, October 2.
To promote its new NX smart camera range in the UK, Samsung Electronics is launching an integrated campaign backed by one of the best British photographers David Bailey (David Royston Bailey, born 1938), which aims to ‘democratise photography’ by proving that anyone can take amazing photos like Bailey with a Samsung NX camera.
Hot on the heels of the recent success of the «Our Food. Your Questions» interactive platform launched by McDonald’s Canada in a bid to become even more transparent, honest and closer to consumers, the company now is amplifying the online activities on the site and Facebook app with an advertising campaign. It includes 30-second TV spot, digital takeovers, wild postings, full motion video projections and transit dominations in key markets across Canada.
Brands do not only provide people with goods, they also create jobs and help people build their careers, either by hiring or by motivating them. In fall 2011, Starbucks launched the Jobs for USA platform to support small businesses and people behind them, and this year Benetton, the recognized leader in sharing positive power across the globe and encouraging people to have a brighter attitude, helps the enemployed youth.