Honest Tea has launched a new humorous campaign with the ‘Refreshingly Honest’ tagline to demonstrate the brand’s commitment to natural ingredients. In its first integrated advertising campaign, which is rolling across multiple media including TVCs, digital video, social media, out-of-home billboards and transit signage as well as on-site activations, the brand owned by Coca-Cola since 2011 focuses on the fact that only organic products are used to produce the cold tea beverage. The message of the campaign, developed by Amalgamated NYC is simple and straight-forward—other than real ingredients just can’t get into the Honest Tea and Honest Ade drink, no matter how hard they try.
Category Archive: Advertising
IKEA has followed other brand initiatives in airport lounges and unveiled a VIP lounge in the Terminal 3 of de Gaulle. This is similar to what Grey Goose and Virgin Atlantic created in London’s Heathrow T3 last year, but promotes the brand’s products, furniture and textile directly offering visitors to try it out while waiting for an airplane.
Procter & Gamble is celebrating children in its global ‘Thank You Mom’ campaign by Wieden + Kennedy, Portland with a new spot, which is the second commercial in the Olympics-themed promotion. The spot dubbed ‘Kids’ premiered on July 11 online and will air on TV during the Opening Ceremony on July 27. The 1 minute advert is pulling the emotional strings, focusing on the notion that to their moms, all Olympic athletes will be just kids.