The theme of reuniting people with their loved ones has been successfully employed by a number of brands, including Baileys with its ‘Bring You Home’ project and Nivea’s New Year’s Eve promotion, to name a few. Now, the concept has become the basis for a series of Cadbury’s promotions: while bringing together the nation through the Spots v Stripes campaign in the U.K., the chocolate brand is also reconnecting Aussie families in the new promotional program dubbed ‘The Cadbury Catch Up,’ developed by the Saatchi & Saatchi agency and launched on February, 13.
Category Archive: Social Media
Today, February 15, Stella Artois introduced the latest episode in the campaign for its premium 4% triple-filtered smooth lager produced by Mother London Agency. The whole series of video ads takes the viewer back into the 60’s to the sun-lit French Riviera and sees the title characters—attractive young men played by different actors—going through a number of changes in one episode, to eventually make an outstanding appearance in the eyes of a lady and order a glass of Stella Artois 4.
To celebrate its strong ties with urban culture, Red Bull has launched a collaborative digital project based on the concept of map Street View technology developed by Google, which has recently presented its new web-product dedicated to art venues around the world. While Google Art Project invites web users to explore galleries around the world, the Red Bull Art Street View takes them on a virtual journey along city blocks in a number of cities.
Nivea, along with TV personalities Bill & Giuliana Rancic, are helping couples everywhere be ready for romance this Valentine’s Day. The couple kicked off its partnership with the brand by helping America prepare for the most important kiss of the year as hosts of the Nivea Kiss Platform in Times Square on New Year’s Eve. The celebration of human connections continues as Bill & Giuliana are serving as Nivea’s Romance Ambassadors this Valentine’s Day by helping couples all over America make this February 14th one to remember.
The Porsche fan community on Facebook reached a magical milestone at the turn of the year when Porsche added its one-millionth fan on Facebook, one of the largest and most popular social networks on the Internet. Reason enough for Porsche to thank its fans with a special exhibition showcasing a unique custom-made vehicle: on February 11, the Porsche museum presented a Porsche 911 GT3 R Hybrid adorned with the signatures of more than 27,000 Porsche fans. The automobile will be on display for over a week, untill February 20.
illy, the well-known Italian coffee brand, dedicated to visual arts, has launched a revised platform of its digital network, illysustainArt.org, which is dedicated to artists and curators, who live and work in emerging and developing economies. The online program, which was first presented in 2008, offers representatives of the modern art scene from the countries, which provide little opportunities for those who want to share their creativity with the world, to join the global community for better communication and getting a feedback on their works.