The Porsche fan community on Facebook reached a magical milestone at the turn of the year when Porsche added its one-millionth fan on Facebook, one of the largest and most popular social networks on the Internet. Reason enough for Porsche to thank its fans with a special exhibition showcasing a unique custom-made vehicle: on February 11, the Porsche museum presented a Porsche 911 GT3 R Hybrid adorned with the signatures of more than 27,000 Porsche fans. The automobile will be on display for over a week, untill February 20. 

In late November 2010, shortly after it had reached the landmark, the brand invited its devotees on one of the world’s most popular social networking websites to have their name inscribed on a special Porsche model. To become part of this unprecedented experience, users were to join the initiative until December 31.

The 911 GT3 R Hybrid was chosen for this extraordinary signature-gathering campaign because it impressively embodies the future of motorsport—with Porsche Intelligent Performance. The all-new hybrid system developed specially for use in a racing car has little in common with conventional hybrid systems as far as its design and componentry go.