As a global symbol of Italian identity and culture, Lavazza, a leading Italian coffee brand, launched a new project aimed at communicating the Italian outlook to the world.
Category Archive: Social Media
LG Canada is going to arrange the LG Rocks Your City Winter Festival, but it still doesn’t know in which city it will host the huge event—consumers are invited to decide it. The brand is encouraging its fans to visit the dedicated page on the company’s website to vote for their city. The most voted location will witness a bunch of festive activities, featuring award winning rock group Hedley and athletes from Canadian Snowboard Federation.
This fall, Nike hit the world with a range of projects focused on probably the most popular kind of urban sports—running. The methods of raising jogging awareness among the public were different—from creating a new collection of sportswear in collaboration with Japanese designer Jun Takahashi and re-launching Nike GRID to opening the Nike Lunar installation dedicated to the history of running, which can be explored through the collection of the running shoes, at the London-based venue. To reach people in Spain, Nike decided to use vibrant street stickers, which promote the idea of active lifestyle.
Dove Hair Care and award-winning actress and singer Idina Menzel invite America’s best glee clubs, choirs and groups of 3 to 10 musically-inclined friends to compete for their own brush with greatness. The «Dove Hair Care Brush with Greatness Sing4All» video contest will give one team a once-in-a-lifetime opportunity to perform the iconic Rodgers & Hammerstein song «My Favorite Things» live onstage at the Radio City Christmas Spectacular on December 28.
Hyundai Canada is promoting its environmentally friendly cars with a series of commercials, developed in an eco-minded way as well. Following its “Think Smart. Live Smart” philosophy, the auto manufacturer commissioned Toronto-based Innocean Worldwide Canada to develop ‘sustainable’ commercials for its Sonata Turbo, Tucson and Sonata Hybrid models. The result is really worth seeing.
As part of its marketing platform «8 years changes everything», Beam Global Spirits & Wine announced the launch of ‘Beamfire’ sweepstakes — an online competition that allows consumers to celebrate how much they’ve matured along with Jim Beam Black® over the last 8 years — and burn down their past by tossing the items and even the outdated thoughts into a virtual bonfire that burns at www.beamfire.com.
adidas has launched a global sport marketing campaign dubbed “Danger Makes Legend” and is now inviting football fans to put their stills to a test by playing an online territorial and map-based game against their friends from Facebook or sport celebrities. The players from all around the globe are invited to the digital space where they can choose what city they are going to take over by using well-known football techniques.