Fiat and Vogue Italia are inviting people, who want to remain fashionable even when driving fast on the road. To celebrate the launch of the innovative 900 cc TwinAir two-cylinder 85 HP engine, which will be used for both the 500 and the 500C models starting September, the car manufacturer together with the iconic fashion magazine are inviting all creative minds to develop their own green-themed design of bicycle helmets for a chance to win a nice amount of money.
Category Archive: Social Media
Continuing the grassroots of its “Feeding Dreams” program’s legacy of celebrating everyday heroes who are doing extraordinary things, General Mills is expanding its reach from four to 10 southeastern US markets to recognize Black Community Champions who selflessly volunteer to improve their neighborhoods.
Buick Regal, a new model from General Motors range, definitely likes to be talked about, and so launches a special hub www.MomentofTruth.com, which aggregates tons of real-time comments, coming from various social media platforms, professional websites and blogs, barring totally uninformative comments and posts with foul language.
Glenfiddich, the world’s most awarded single malt Scotch whisky, announces exciting new developments to its pioneering ‘Explorers’ Relationship Marketing programme. Previously, members of the Explorers website simply had the opportunity to explore and learn about the world of single malt Scotch whisky. Today however, the world’s favourite single malt Scotch whisky is inspiring its members by ‘life’s greatest adventures’ via an interactive gallery and forum.
Over the next two years, Cadbury is going to help millions of British people play thousands of games and get in the mood for the ultimate event—the Olympic Games 2012. To give everybody the chance to have fun while playing, Cadbury takes its long awaited campaign Spots v Stripes all across the UK to introduce gaming experience to cities this summer.
Back in 2004, Yahoo! launched its Big Idea Chair award to recognize the best practices in the interactive marketing sphere all around the globe. To support the launch of this year’s phase in Brazil, the Everything, integrated communications company, which is a part of ABC Group, developed a series of hilarious episodes «Little Kids, Big Ideas,» featuring children of 7-12 years old, who are acting as creative stuff of a mini-agency.