Soon after Google released an ad showcasing Chrome’s abilities, its rival, Yahoo, launched a the second phase of its $100 million “It’s You” campaign. The video, developed by Goodby Silverstein & Partners, appeared on the Yahoo corporate blog on May 5 in the post “A Sneak Peek of Exciting & Fresh Stuff from Yahoo!.” The new round of the campaign will cost $75 million to $85 million and will be launched on May 18.
Category Archive: Social Media
Mars Chocolate North America announced the launch of DOVE® Ice Cream Miniatures “My Mini Moment” contest. Just in time for Mother’s Day, DOVE® Ice Cream is asking women to share their favorite mini moment of escape for a chance to win a sensational mini-grand prize. Women are invited to enter the contest between May 3, 2010, and June 7, 2010.
Pringles brand has launched a new website to help people who think that their friends in online communities are posting too much boring stuff. With the help of ‘The Oversharers’ developed by Wunderman they can convince these people to spend their time on something much more interesting and post things ‘really worth sharing, like Pringles‘.
The coffee brand Tchibo invites Internet users to grow a virtual coffee tree on the Tchibobean.ru website — registered users are given 5 beans to plant and then cultivate them to get more coffee. Like it is with other online games, for a better result the tree should be watered, fertilized and protected from moles.
Gillette Venus is teaching young ladies how to attract attention of guys and be queens of the situation. The brand has launched its “Dating School” on the Gillettevenus.ru website, where it gives tips on how to arrange a date and what to do after it. The Russian-speaking visitors can read articles and share their own ideas on the forum as well as have fun playing a variety of games on the dating theme.