Pedigree UK is doing its best to give home to as many abandoned dogs as possible. The dog food manufacturer has launched a campaign called 2010 Every Dog Matters Pedigree Adoption Drive to gear up and help more canines find a new owner.

The brand has also shot Charlie’s Story film featuring a stroll dog, and the company will donate one dollar for every view to keep dogs alive and healthy before they are taken as a pet— as for now there are 25 thousand views.

Now there are 108,000 thousand abandoned doges in the UK, and most of them never find their home. The story of Charlie’s life, one of dogs from the streets, is to help his “brothers and sisters” have a better destiny. The charity campaign was developed by Hyper, London, and the film was made at Pretzel Films, London.

At the website you can adopt a dog or donate money to support the animals as well as read about the project’s achievements.

The first episode of the story can be viewed on YouTube.