To spread a little sunshine this summer and celebrate the new BIC Soleil razors, it is kicking off a «sunsational» season with the 100 Days of Sunshine promotion. From May 1 to August 8, 2010, Soleil will be giving away thousands of sharable prizes, including the grand prize: a 2011 Mazda MX-5 Miata 2-seater.
Category Archive: Social Media
To celebrate the market debut of the New Mégane Coupé Cabriolet and Renault Wind, Renault is launching an original communication initiative. From Wednesday April 7 internet users in eight countries (France, United Kingdom, Germany, Spain, Italy, Belgium, Switzerland, the Netherlands), can sign up to take part in the casting of an exceptional «road trip» on www.verygoodtrip.renault.com. The chosen candidates will become the heroes of a unique online adventure in reality TV.
Pepsi Max and AMV BBDO developed Max It Legends campaign to find living legends in football, film and music areas. The soft drink brand encourages its fans to upload 1-minute long videos to prove they are worth to be called real stars. The campaign is made up of three rounds dedicated to the three themes, and the most creative video for each of them will earn £50k.
Pepsi announced the latest round of Pepsi Refresh Project Grant recipients, who have been collectively awarded $1.3 million. The Pepsi Refresh Project, a ground-breaking initiative designed to fund good ideas, big and small, that help refresh our world, will award more than $20 million in 2010 to the ideas voted most likely to move our communities forward by the public via online voting.
Philips collaborated with Crispin Porter + Bogusky to create monuments for vulnerable men. The website Male Monument invites male consumers to take part in the creative contest by introducing a design of their own and explaining why they are worth it to have a stature of themselves. The project is launched to promote shaver Philips Nivea for Men, made especially for people with sensitive skin.
Recently Walkers created a huge promotional campaign dedicated to crisps for hamburgers, and now the snack brand is kicking off another large-scale project to find the world’s favourite flavour of crisp. The total prize fund of the new campaign is £200,000 — Walkers will give out £1,000 on a weekly basis and a grand prize of £10,000 for each flavour’s top-voted entry.