PepsiCo Inc. wants to give a refreshed image to its main soda product and is ready to grant lots of money to other projects, which people create to make their communities better to live in. The total amount of money for the campaign grew up to $20 million. The world-known producer of soft drinks wants to expand its market by having a constant social media presence and help people at the same time.
The company wants to create an application form and put in online so that people could submit their projects and vote for the best ones. Over the past year Pepsi has been encouraging people to say how they would like to change their world. Apparently, the time has come for action.
Though, as for now the detailed information on the campaign is kept under wraps. The new web-site is going to be launched in January, and then we will know more.