To promote its new NX smart camera range in the UK, Samsung Electronics is launching an integrated campaign backed by one of the best British photographers David Bailey (David Royston Bailey, born 1938), which aims to ‘democratise photography’ by proving that anyone can take amazing photos like Bailey with a Samsung NX camera.
Category Archive: Social Media
Technology innovations are not a sole prerogative of the Silicon Valley companies today. As it was announced earlier this March, PepsiCO10 incubator has expanded to the so-called emerging markets, and recently —to Brazil to give a chance to young tech startups and digital entrepreneurs to bring their ideas to life and drive IT business (and the whole society) forward.
Toyota helps history happen—the auto giant will provide its Toyota Tundra, a half-ton pickup truck, to tow the 300,000-pound Endeavour space shuttle to its final destination, a resting spot at the California Science Center. The brand has launched a campaign, developed by Saatchi & Saatchi L.A., to support this historical undertaking and is calling the public to contribute to the scientific center with their #TundraEndeavour tweets.
Google and Cirque du Soleil are unveiling a stunning online experience, which mirrors the circus’s unparalleled approach to making miracles by going beyond the laws of physics as well as the limits of a human body’s abilities. The new online project dubbed Movi.Kanti.Revo (which means “moving, singing and dreaming” in Esperanto) takes the audience into the dimension where magic happens to them. All you need to become part of this stunning sensory Chrome experiment is to follow the link in a browser that supports WebRTC, like Chrome plus have a microphone and a camera on your computer device. You can get into the whole thing even if you don’t have a cam and a mic, but they definitely add more fun to the experience.
IKEA makes textiles one of the core components of its collections and focuses on fabrics in its campaigns. Recently, the furniture retailer launched two promotions at a time—in Australia and Hong Kong—dedicated to the creative use of textiles, DIY and home comfort revolving around applying different prints and colours. Both campaigns include an interactive component, encouraging consumers to experiment with textile and find new affordable ways to express their personalities through vibrant patterned fabrics and bring new life to their homes.
Coca-Cola is committed to spreading happiness across the globe using all methods and approach possible. Philologists note than when people are heaving their meal, they are more and their sub-consciousness is more perceptive and the information they gets into their mind easily. That’s why it’s important to eat and drink with people you love and in the positive atmosphere. Coca-Cola can provide that. The iconic brand, which launched the Happiness Truck and the Happiness Machine, introduced its Happiness Table to people in Naples, Italy.