McDonald’s has officially announced its renewed partnership with the Olympic Games through 2020. As part of this, the fast food chain launches Champions of Play, a global campaign for children’s wellness that was discussed in 2011.
Category Archive: Social Media
Nike Basketball proved that it ‘never stops’ (as the brand declared in the previous campaign) with the launch of the new marketing promotion starring basketball legend Kobe Bryant. He has reached remarkable success in his life and now, with his own example can inspire talented individuals around the globe to achieve yet bigger and bolder goals. This became the core point of the ‘The KobeSystem: Success for the Successful’ campaign, which spreads the athlete’s ‘Attack Fast, Attack strong’ philosophy and promotes his revolutionary new signature shoe, the Nike Kobe VII System Supreme.
Intel is launching its new music related global effort entitled the Ultrabook Project as part of its collaboration with will.i.am, Intel’s director of creative innovation and a member of The Black Eyed Peas. The artist, who joined the company in early 2011, is embarking on a 12-month and 12-city world tour, which will start in Mexico City in the end of January and will result in a bunch of music collaborations.
Diet Coke, the beverage brand targeted at women, is rolling out a new phase of its ‘Love it Light’ campaign, featuring the famous puppets—the marketing effort was kicked off in the UK on January 9, and will roll out in seven European countries in the coming weeks. As part of the campaign, developed by Mother London, the brand released new humorous adverts and launched a Facebook application, which helps female consumers ‘get glam.’