MINI France has recently launched a captivating advergame called ‘Mini Maps’. It’s a Facebook app that lets users customise a virtual MINI and race virtually on a Google Maps mash-up. Satellite images add a realistic feeling and option that allows to create own tracks and explore their dream destinations makes the advergame a fun and smart innovation.
Category Archive: Social Media
Digital media, no matter how strong and influencing it may seem today, still needs extensive support for further development to keep up with the technological progress in the digital age, sustain democracy and deliver information in the most convenient and clear way. On June 22, Knight Foundation announced winners of the Knight News Challenge, which is “an international media innovation contest funding digital news experiments that inform and engage communities.” This year, they selected 16 entrants in the four categories—Mobile, Authenticity, Sustainability and Community—to receive $4.7 million in funding including $1 million contribution from Google.
On June 22, at the Cannes Lions International Festival of Creativity, Leo Burnett released the details of a new interactive ad unit created for Facebook. Designed by Leo Burnett Chicago, the new Comment ad lets brands spark conversations among friends by posting a video, photo, link or status and allowing people to respond. Via Facebook’s platform, these conversations, in turn, can engage both a brand’s fans and potential fans at scale.