MTV Invites Fans to Participate in ‘Posted’

MTV Music Group offers music fans to post their own content on its digital interactive platform Posted. Launched last year, now the resource widens its functions available to general users.

Posted was created as a web platform containing all kinds of information about popular musicians. In addition to just providing general data the platform offers the most current news from music idols showing their Twitter updates. It also allows sharing artists’ videos, news, photos and other content created specially for Posted. Featured musicians are rotated monthly being chosen according to their ‘hotness’.

In its second year of existence Posted will become even more fun and interactive. Starting from July its users will be able to join ‘The Posted Fan Club’ and upload their own content to the web site. The process will be moderated, however fans are free to choose what kind of photos, videos etc. they want to share with the others. To make the platform easier to use and raise its popularity among users it will be integrated with mobile apps created for MTV, VH1 and CMT.

“With social media providing a loud voice to millions, MTV Music Group has been innovating and iterating in the space to offer music fans with a much needed curated filter,” comments Dermot McCormack, executive VP of digital media at MTV.

This is another web-based initiative started by MTV in recent months. Popular music TV channel has been putting a lot on investments online recently. According to mashable.com, other examples of recent MTV’s online activities include a digital music awards show OMAs, a new music-oriented website Hive and a rating site/app MTV Music Meter.