As the wearable technology market is on the rise across the globe, the independent market research agency Ipsos (the North American division Ipsos MediaCT, in particular) has decided to find our which brands attract American consumers more, and how popular wearable smart devices really are.
Category Archive: Consumer Insight
This month the management consulting company McKinsey has revealed the results of a study on the impact of co-creation—a phenomenon of modern marketing, when a company engages external parties—most often, customers—into its creative processes online. Interestingly, the research has showed that co-creation increases the chances of success of a new product innovation by as little as 4% on average. However, it may have some positive side-effects, such as reduction of costs on market research and increase in customer loyalty.
The global brand experience agency Jack Morton has analysed some obvious consumer trends, such as «Internet of things,» boom of wearable devices or rise on concerns about social responsibility, to reveal what people (often refereed to as consumers in the world of marketers) really think, feel and want.
Earlier in October, the media agency OMD UK in partnership with the UK’s leading publishing company Time Inc. UK presented the results of their second-year joint research project aimed to better understand the ever-changing British society—the report called The Future of Britain, and its specific part The Future of Families.
JWT London’s in-house trends and research team, Planning Foresight, is to reveal a demographic report on mindset, behaviour and attitudes of the UK’s 50+ year olds—the Elastic Generation, as the agency calls them. Using a Sonar online panel they have polled 501 UK people of both genders, of 50-69 years old.
As Mintel European retail analysts foresee, this year’s Black Friday will generate sales growth of 80-100% comparing to the last year’s sales of around £100 million. However, shopper engagement in this pre-Christmas season in the UK will remain relatively low as it was lat year. Just 15% of the surveyed consumers said they made major pre-holiday purchases during Black Friday in 2013.