After Elon Musk’s Tesla Model S showed the world what an innovative, luxurious and sustainable car of the future was in 2012, all major car makers made the development of a fully electric digitally-connected car their strategic priority.
SB Insight, a Stockholm-based sustainability communications and insight agency, has released its fifth annual study and ranking Sustainable Brand Index 2015 that analyzes performance in environmental and social responsibility of 709 Scandinavian brands—as seen by 27,000 consumers from Sweden, Denmark, Norway and Finland.
The global IT corporation Microsoft has conducted a new survey of 13,200 users aged 16-64 years old from 13 countries —Brazil, Canada, China, France, Germany, Italy, the Netherlands, Russia, Spain, Sweden, the UAE, the UK and the US—to find out to what extent digital technology changes their life. The findings from the study «Digital Trends 2015» has been grouped into three categories, as follows: trends, the «Performers,» and the «Explorers.»
Aesop, the UK-based brand storytelling agency, in collaboration with online polling company OnePoll has ranked the top 40 consumer healthcare brands perceived by the British as great storytellers. Unilever-owned Vaseline has been identified as the leader in the overall list of top performers, followed by another skin care expert E45 owned by Reckitt Benckiser, and P&G’s cold-relief brand Vicks.
Although nearly two-thirds (62%) of Millenials agree that the right online content increases brand loyalty, just 32% think that modern brand communications are any helpful to them. That’s the data from the NY content marketing agency Newscred who polled 501 American Millenials (born between 1981 and 2000) also known as Generation Y.
Just in time for St. Valentine’s Day, the London ad agency isobel in partnership will online polling company OnePoll conducted an intriguing love-or-hate study on brands across 1,500 UK respondents of both genders, 18+. The participants were asked to identify brands against some ‘love’ or ‘hate’ characteristics.