Oreo believes that sharing its creme-filled sandwich cookies might change the world for better. In the new lovely cartoonish campaign “Wonderfilled” by The Martin Agency, the best-selling U.S. cookie brand is wondering what would happen if one gave an Oreo to some most blood-thirsty creatures. It claimes that the cookie might reveal the bright side in them, inspiring these beasts to help others, not to kill them.
Category Archive: Marketing
Letters cause pain, literally—that’s the message behind MINI’s latest activation aiming to raise awareness about the threats of texting while driving. The auto brand collaborated with Publicis México to launch the “Words Can Hurt” campaign that included “injured” letter sculptures installed around Mexico City, prints, as well as a special application “’The Word Blocker” that turns off sound alerts on the users’ phones when they are driving.