Going against a basic principle of product design «form follows function», the American brewing giant Anheuser-Busch is experimenting with the packaging of its signature brand Budweiser for the sake of innovation. Starting May 6, the company will be rolling out nationwide a new format of cans—a bow tie-shaped aluminum can that echoes Budwiser’s bow tie logo. The new product does not substitute traditional cans and will be available in an 8-pack in the US only.
Category Archive: Marketing
Nestle USA is tapping into the educational healthy-diet movement with a new campaign “Balance Your Plate with Nestle,” that aims to provide Americans with simple tips and tools on how to cook tasty and balanced meals at home. The new project highlights the importance of using frozen prepared fruit and vegetable entrees and putting them in the “center of the plate” along with fresh components.
Cheryl Swanson’s recent article on Popsop discussed the ever-growing Generation Z and their influence over the larger populous. But this increasingly influential consumer group represents just one part of the age debate. The other? Anyone 50+. One third of the U.S. population will be over 50 by next year and whilst this consumer group may have made up a negligible part of the consumer demographic in past years, they are now stepping up and raising their expectations.
Mondelēz International is using the power of fresh talents and innovative ideas in the mobile area to boost the popularity of its much-loved confectionery brands. As part of its ongoing Mobile Futures program, the company is launching seven mobile pilots, developed earlier in collaborative duos of nine U.S. start-ups and the company’s brands, in order to drive consumer engagement on mobile platforms. The match-ups were created and activated in early 2013 during the first 90-day phase of the Mobile Futures program, which now enters the second 90-day incubating phase. The company is set to introduce two more new pilots in May.