Nestle

Six life-changing science-based inventions of the year 2014 by big brands and challengers alike

Brands not only change the way we consume and communicate, but also lead modern science forward, investing millions of dollars into research and innovation in such areas as molecular biology, chemistry, aerodynamics, electrodynamics, and others. This article is a recap of the most far-reaching scientific discoveries made by global and challenger brands in 2014.

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Nescafé makes “red accent,” unveiling first-ever coherent visual approach across all markets

Nescafé has revamped its visual identity, that starts an era of a “unified, global look and feel” across all 180 countries where the popular instant coffee product is sold. This is the first time in the brand’s 75-year history that it develops a cohesive visual approach for every product across all the markets—the updates appear under the “It all starts with a Nescafé” slogan.

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Evian has caught Spider Man in its coweb for the latest Baby & Me ad

Evian is adding a new advertising video to its Baby & Me famous campaign that celebrates a baby in every adult. The new spot features a well-known fictional character, Spider Man, who meets his baby version in the street and starts performing a wild spider mirror dance, full of superman energy. Along with the ad, the water brand launched a whimsical campaign on its social media channels.

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Google partners with KitKat to unveil the new “sweet” Android OS

Google has named the latest version of its Android mobile operating system (4.4) after the popular chocolate product, Nestlé’s KitKat. With this move, the tech giant continues the longstanding tradition of giving its OS “sweet-tooth” names of popular desserts including Cupcake, Gingerbread, Froyo, Jelly Bean and more. With so many “sugary” iterations, it’s the first time Google uses the name of a particular confectionary brand.

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