Martell XO has launched a new campaign dubbed “Rise Above,” which celebrates the people who “use their wings.” The cognac brand decided to put its emblem, the swift, behind the whole new inspiring platform, that follows previous “Shape your world” campaign and celebrates the brand’s heritage.
Category Archive: Marketing
Maison Lancôme teams up with Alber Elbaz, the head designer of fashion giant Lanvin, on a “deeply audacious” and “exceptional collaboration,” which is due to arrive in early summer, on June 15. So far, brands don’t say much about the upcoming make-up collection, but it’s clear that the new range will be very feminine since Lancôme celebrates “joyful femininity” with its products, and Elbaz’s “approach is naturally in tune” with the brand.
Google announces its new U.S. Doodle 4 Google competition for K-12 students. The company is inviting kids from all across the country to create their art pieces under the “My Best Day Ever…” theme. The winning doodle will get featured on the Google homepage for one day, and the young artist, who created it, will get a nice prize—a $30,000 college scholarship plus a $50,000 technology grant for his or her school.
To launch the new line of authentic Mexican-style snacks Tostitos Cantina, the U.S. office of Hornall Anderson has created vibrant package design emphasizing Tostitos as a party-centric brand. The two “t”s and the dot in the “i” on the pack of Tostitos Cantina resemble two people dipping into a bowl, reinforcing the social nature of the brand.