MINI, which is known for reshaping consumer experience in the most extravagant ways remaining loyal to its nature, has made another experiment to drive ultimate fun. The brand turned the MINI Brand Store, where it sells its cars and the branded merchandise to Club MINI Amsterdam for two days during the 5-day Amsterdam Dance Event (ADE). For the initiative, the brand collaborated with Spotify to host performances of famous international DJ’s such as DJ Chuckie, Gregor Salto and The Flexican.
Category Archive: Marketing
The fashion giant Louis Vuitton is a recognized traveling expert—on the annual basis, it releases its Louis Vuitton City Guide books to help people discover more about the cities they are going to visit or the cities where they already live. The printed guides traditionally include new revised addresses of stunning establishments, must-see hot spots, fine-food destinations and more. In addition, the brand offers people around the globe to get a sneak peek into the book by watching a short inspiring video dedicated to the city. The new series of spots for Louis Vuitton City Guides 2013 were shot by director Romain Chassaing, who managed to reveal the unique nature of each city’s in less than 3 minutes videos.
YouTube has introduced its newest tool, Campaigns, for non-profits, which helps create online initiatives aimed at raising awareness and increasing the number of views or subscribers, and track the progress of the initiative. The new feature was launched as part of the YouTube Nonprofit Program, and helps see in a “thermometer mode” how many people have viewed the campaign (in percents).
Nivea, the #1 lip care brand in the world, kicks off its annual competition dubbed Kiss of the Year Contest, which encourages US consumers to share their intimate moments on Facebook for a chance to win once-in-a-lifetime opportunity to kiss in front of millions on the Nivea Kiss Stage in the heart of Times Square. The brand is calling its fans to submit their romantic, dramatic and extraordinary love stories to a dedicated tab on Nivea USA Facebook page. Entrants are asked to write an essay explaining why they deserve to have a memorable kiss on the stage at Times Square. The contest is one of the first holiday activations launched by global brands ahead of the upcoming Christmas season.
Fall is time to start choosing items for your spring wardrobe and accessories range, so the iconic watch brand Swatch and accessory designer Fred Butler teamed up to create a new collection of striking limited edition watch. The result of the collaborative effort embodies the spring spirit and the brand’s stylistic approach—the new kaleidoscopic watch has a hexangular shape and its colour palette if full of vibrant neon shades, so the accessory looks like a rainbow.