SKYY Vodka is to roll out a new limited edition for the 2012 holiday season with a flocked baroque velvet pattern adorning the trademark blue bottle. This innovative bottle design is claimed to be the first flocked bottle to hit the spirits market in the US.

A new velvet-coated custom bottle design has been created by the New York branding and design agency Mode Design Group.

The bottles hit shelves in October. Proceeds of the bottle sales will benefit the amfAR organization, dedicated to ending the global AIDS epidemic through innovative research.

Photo: new custom velvet-coated bottle design for SKYY Vodka