Mercedes-Benz has created a new video ad promoting its latest telematics innovation, mbrace2, which helps drivers to stay fully engaged in their life, while stay safe when they’re in the Mercedes salon.
Category Archive: Marketing
Pepsi has teamed up with AAPE by A Bathing Ape to produce a series of collaborative products that will include T-shirts, umbrellas and other goods to be released soon. The first product of the brands, released as part of this collaboration, is a limited-edition Pepsi Moonface Camo cans, which reflect both Pepsi’s iconic design and the streetwear label’s visual approach. The series, which includes two colorways, will be available only in Hong Kong.
Chanel creates fashionable pieces not only for its clothing and apparel collections, but for its advertising efforts as well. The brand has unveiled a new commercial on its Facebook page to promote the updated Rouge Allure lipstick line with an artistic twist. It comes as a tribute to Erwin Blumenfeld, a Dadaist photographer, directed Solve Sundsbø, who recreated the approach of the celebrated lensman, a man behind numerous stunning collage covers for Vogue.
Brands take every opportunity to celebrate its connection with consumers, from their anniversaries to expanding friends list on social media channels. Lynx (AXE) has released a hilarious video “The one millionth Lynx Effect” to celebrate the fact that it has reached 1 million fans on Facebook as well as posted a series of fine themed visuals, informing that “1 million fans=337blue whales” and that “Lynx 1 million is five times higher than space station.”
To educate students about Mars, NASA partners with musician will.i.am to present his new song ‘Reach for the Stars’. The new potential hit will be broadcast from the Mars surface via the Curiosity rover tomorrow, on August 28 at 1 p.m. at NASA’s Jet Propulsion Laboratory in Pasadena, Calif. The event will air on NASA TV at http://www.nasa.gov/ntv.