Category Archive: Marketing

Personality Plays a Key Role in the Brand-Consumer Dating Game

The article is written by Sherwood MacVeigh, Director, Senior Brand Strategist at Hyperquake, USA

Dating sites like Match.com and eHarmony use personality traits to identify potential matches between members that may turn into long-lasting romantic relationships. Similarly, consumer goods companies can use personality traits to identify potential matches between brands and targeted consumers that may turn into long-lasting purchasing relationships.

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Red Bull Supports the Launch of Jessie Ware’s Album with an Interactive Billboard

Red Bull helps promote Jessie Ware‘s debut album Devotion with a touch of an outdoor interactivity. The energy drinks brand, which is well-known for hosting extreme sports festivals and various music events, has revealed a hilarious way to spread the world about new product, a music album. For the project, Red Bull collaborated with Studio Moross—they have created a billboard with dots, which were designed to be co-created by passers-by.

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Audi Focuses on Simplicity in the New Campaign for the UK

Audi highlights simplicity and a neat approach in designing cars. A new campaign, developed by BBH, celebrates the “uncluttered” style the brand has used in creating its A3 sedan and in an indirect way takes on rivals of the model. The new promotion, which is set to be launched in the UK next month, revolves around the idea of using minimum visual resources to reach maximum effect in performance.

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