The article is written by David Rogers, owner of packaging and brand design consultancy We Are Pure
When it comes to business growth during tough economical times, there are certainly arguments both for and against. Whilst some are battening down the hatches and riding out the storm, others are throwing caution to the wind and pushing forward.
A couple of months ago Telefónica Digital’s O2 released their TU Me application for Apple and Android handsets. Now the company is launching the first promo campaign for the app in social media. Users can watch a new animation video created by Jam and Studio AKA on a dedicated Facebook page. Jam has also developed a global social media strategy for the app.
The article is written by Steve Gibbons, Managing Director of Dew Gibbons, London
I don’t usually pick fights with shop assistants but on this particular occasion I had to. I was in the world’s best known toy shop—FAO Schwarz, New York—and the idea that Monopoly wasn’t a British innovation was preposterous to me, so I told him so.
This summer, Stella Artois is promoting its cider with a pinch of French atmosphere and reference to one of the most stylish game, bowles. On the Stella Artois UK Facebook page, the brand has kicked off a new sweepstakes, inviting its fans to win a limited edition boules kit (C’est boules. Not bowls) for great night out with friends. The competition, which is open for the UK residents, is running through the end of summer, the submission period closes on August 31.