Heinz has launched a new Heinz Beanz all-integrated campaign, which is aimed to ignite Australian consumers’ love to the brand again.  

Created by GPY&R Melbourne and the ‘Bust out the Beanz’ campaign is launching nationally on August 5, says Campaign Brief. The new commercial shows the different ways people find their forgotten cans of Heinz Beanz in the empty cupboard and enjoy the baked beans. The voiceover that calls on Australia to «bust out the beanz» belongs to comedian Kim Gyngell, ( Full Frontal,The Librarians).

The agency was tasked to create something that would remind people of their forgotten purchase and suggest them an idea for a meal. There was no need to persuade people to buy Heinz Beanz but to remind them in a fun way of the cans that are presumably hiding in their cupboards. Heinz will run the campaign until the end of the year.

Natalie Koenen, group marketing manager at Heinz said: «We really wanted to rekindle the love Aussies have for their Beanz— the Beanz that they lovingly put in their supermarket trolleys and then lose underneath the pile of tinned tomatoes and chick peas. We’re really proud of this campaign, and can’t wait to see how Australian’s choose to bust out their Beanz.»

In the U.S., Heinz is running the ‘Join the Growing Movement’ campaign on its restaurant bottles featuring PlantBottle technology by Coca-Cola, which is 100% recyclable.