Banana Republic that has just partnered with Bon Appétit magazine to promote its summer collection, announced it will create a capsule inspired by an upcoming Anna Karenina film featuring Keira Knightley and Jude Law.
Category Archive: Marketing
To spread the word about its partnership with Warner Bros. Pictures to promote The Dark Knight Rises, Nokia has launched Film Week at Nokia Connects hub, celebrating world’s classics and latest movies. Nokia has kicked off a competition, #NokiaFilmChallenge, which encourages Nokia fans to turn into their favourite movie characters.
Siemens approached OgilvyAction with a task to create a stunning symbol of the brand’s achievements in the technology field. The icon was to be developed to represent Siemens at COP 17 (the United Nations Framework Convention on Climate Change (UNFCCC )) last year, and the agency’s creative team decided to develop an installation that would reflect both Siemens’ style and the cultural background of the location
The article is written by Renée Whitworth, Strategic Partner at Flood Creative, New York
Keep your eyes peeled this summer for the “super” undertones in all types of communication. As multi-tasking becomes a permanent and ubiquitous part of the new life experience, marketers are following suit with products that likewise do more in an effort to help us be more.
High-quality coffee and great music always sync. Knowing that, Starbucks creates special-edition music albums to celebrate seasons or occasions, ranging from Charismas and Thanksgiving Day to Chinese New Year or, just like it’s now, summer and Latin culture. The new compilation of songs by modern Latin artists, Café con Musica, is created by Nacional Record and celebrates the new wave in modern Latin music and introduces new names, including Colombian fusion act Aterciopelados, hip hop artist Ana Tijoux and electronic DJs Nortec Collective, to Starbucks fans in the USA.