Seattle’s Best Coffee is on the lookout for undiscovered talents in the coffee industry. The Starbucks‘ owned company has teamed up with celebrity chef Jeff Mauro to launched a cost-to-coast search for the most extravagant and imaginative coffee drink. The Red Cup Showdown competition has become part of the state fears, which will be travelling across the US this summer—the new contest, fronted by the chief himself, will stop at five locations. Finally, the grand winner will be determined, who will be handed$10,000 and get the chance to have their coffee drink sold Seattle’s Best Coffee cafés across the country.
Category Archive: Marketing
Effie Worldwide and Warc, the global online provider of ideas and evidence to marketing people, unveiled the list of the most effective marketers of the 2011, derived from almost 2,000 finalists and winning entries to 39 Effie Award competitions worldwide, which unveiled leaders in the field for the past 12 months. The Effie Effectiveness Index, which was launched in 2011, “recognizes the architects of the most effective marketing communications ideas from around the world.” The Index shows winners both by the business type category (Most Effective Marketers, Most Effective Brands, Most Effective Agency Networks, etc.) and by region.
Mountain Dew pays tribute to one of the iconic franchises in the cinema world, the Batman films, and celebrates the arrival of the latest (and the last) installment in the Dark Knight trilogy with a digital twist. Ahead of the premiere of The Dark Knight Rises in the USA, slated for July 20, the soft drinks brand launched a dedicated community DEWGothamCity.com, which features exclusive and never-before-seen Dark Knight content, which shreds light on the events which happened within eight years between the trilogy’s second and third films.
The best thing to have a trustful feedback on a product is to ask a person who has been using it for some time. This approach has been employed in the new a marketing promotion entitled ‘Happy Volt Owners’ for the hybrid Chevrolet’s auto brand Volt. The series of spots, in which people are sharing their honest attitudes to the vehicle, appeared on the YouTube channel of the brand, touching on the most important aspects of driving the hybrid such as speed, gas stations, misconceptions and many, many more.
When you buy kitchen furniture, you want it be super durable and indestructible, but the cooking and dining section seem to be the most aggressive space in the house. IKEA provides 25-year guarantee to its furniture and shows that it can resist most damages, even those made during parties. On its UK website, the manufacturer created an interactive demonstration of what this furniture can bear.