LG has joined the U.S. Environmental Protection Agency (EPA) and DoSomething.org, one of the largest organizations in the U.S. for teens and social change to launch a new initiative aimed to educate Americans about saving energy at homes.

Photo: Team ENERGY STAR web site, a snapshot

Dubbed as Team ENERGY STAR, the initiative is developed to let kids protect the climate through easy. It uses Dr. Seuss’ Lorax mascot who already helped to save the Atlantic Forest in Brazil to address the audience in a fun and engaging way.

Kids can join Team ENERGY STAR by visiting energystar.gov/team where they are encouraged to share their energy-savings stories for prizes from DoSomething.org and LG. 

James Fishler, Senior Vice President, Marketing, LG Electronics USA, said, «Team ENERGY STAR is an innovative initiative that will help families find creative ways to save energy and money while helping to save the planet.  LG is proud to join forces with DoSomething.org on this fun challenge in which kids can earn the chance to win cool LG products like smartphones, TVs and computer monitors.»

On the web site kids also can get educational and interactive materials, such as a comprehensive Action Kit, the ENERGY STAR Home Check-Up, a Lorax activity booklet, and a Lorax moustache-making kit.

This campaign is part of the multi-year EPA campaign called ‘Change the World, Start with ENERGY STAR’ developed to motivate Americans to save energy and protect the environment. LG Electronics is the 2012 ENERGY STAR Partner of the Year.