Being in the trend means not only to know something or buy something, it also implies ‘being there.’ LG is offering its fans in Britain a great opportunity to be among those who will attend the biggest events of this summer including One Direction, The Voice UK and The X-Factor Tour Live to be hosted at the LG Arena. The electronics giant is to give away over 100 tickets through a one-of-a-kind cross-country twitter scavenger hunt #LGTicketHunter, which launches on June 6.
Category Archive: Marketing
The article is written by Barbra Wright, Director of Consumer Brand Identity and Packaging at Dragon Rouge, London
For decades marketers have been using Archetype theory to better understand their brand personality and character and thus to shape their communications by pinning the characteristics of the brand around one, well-understood, character archetype.
The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London
Having emerged this week from the coldest May for 100 years, the sun has burst through at last and there’s a collective spring in the step of the folks here in Fitzrovia. I never cease to be amazed by the power of nature and its effects on the human psyche. When we experience nature at its best, it magically frees our spirit. Our senses are triggered, we feel more alive, we feel good. But why? And how can we find ways to tap into nature even when the sun doesn’t shine?
The article is written by Ted Mininni, the President of Design Force, Inc., USA
Classic brands can have an unfair advantage over emerging brands. They are instantly recognizable to many consumers, associated with pleasant memories and specific attributes. They appeal on an emotional level that new brands simply haven’t had the time to establish yet.
The airline company KLM Royal Dutch Airlines is promoting its services on the international market with a recently launched initiative under a friendly ‘Be My Guest’ tagline. The new campaign, developed by Tribal DDB and DDB Amsterdam, uses an undying trend, which has been used in recent marketing efforts by Burger King and adidas to name but a few—it features famous people from various industries. Since KLM is a Dutch company, the new promotional activity features six celebrities originating from the Netherlands—DJ Armin van Buuren, fashion supermodel Yfke Sturm, football legend Ruud Gullit, Hollywood actor Jeroen Krabbé, astronaut Wubbo Ockels, and designer Hella Jongerius, who can ‘be reached’ by the airline guests in the virtual chat.
Diesel has unveiled a new collection of summer eyewear collection SS12 and is inviting its fans to see how differently the world will look through the lenses of the new glasses. There are two ways to experience that—the first way is to buy the male and female items from the new line featured on the official website of the brand, and the second one is to use a new Sunamatic app from Diesel Facebook fan page, which allows to use one of the four different sunglasses filters, Stealing Bullet, Sun Bug, Flirtini, or Bad Max.