You are welcome to share your thoughts on this article written by Greg Taylor, Director of Brand Provocation at Elmwood, London
Category Archive: Marketing
Johnnie Walker, which launched a massive campaign to celebrate Chinese visionaries and pioneers earlier this year, has introduced another installment of its ‘Step inside the circuit’ initiative, unveiled in January. The campaign was created to highlight the brand’s partnership with the Vodafone McLaren Mercedes F1 team and pay tribute to the drivers with a series of short black-and-white films and a range of consumer engagement pieces like the ‘Step inside your ultimate drive’ extension, developed by iris Singapore and launched in July, or the new ‘Go Face to Face’ Facebook application.
This year a famous The Shopper Insights in Action Conference has expanded into Europe. It will be the event that unites the world’s most influential fast-moving consumer goods and mass retailers to share best practices, industry innovation and showcase the commercial value of activating research at retail.
Google search data revealed that people tend to turn to internet and online tools for information and communication during crises. The last week Hurricane Irene only proved the importance of National Preparedness Month, a campaign initiated by the FEMA Ready to teach Americans how to prepare for emergencies. On this account, the major technology developer yesterday introduced a new Google Crisis Preparedness website with information and educational tools on using technology to prepare for crises.
Google continues to work on web technology improvements. The company has already speeded up surfing with instant pages and voice search. On the World IPv6 Day, Google joined other major companies to solve the problem of Internet space. Now trying to speed up Internet, Google, OpenDNS and some other companies are now forming the Global Internet Speedup initiative, a new system for sending data on the Internet to end users faster by locating generally where in the world end users are.