pi announces the appointment of Lulu Laidlaw-Smith to the role of Global Business Development Director.

Lulu’s experience in the Creative & Publishing Business spans 18 years. Her career began in blue-chip global media companies including The Mirror Group, Future Publishing and Zenith International.

In 2002 Lulu identified the creative business as a an industry that she felt held major challenges and before joining pi, she worked with a number of well respected agencies including a seven year leading role with Blue Marlin where she was ultimately responsible for the scoping and opening of their New York and Bangkok offices.

Lulu is highly regarded throughout the creative business and her reputation is founded on consistent achievement and the building of successful launch strategies. A passionate, honest and open personality has been a significant advantage in the development and maintenance of her long-term client relationships.