illy, the well-known Italian coffee brand, dedicated to visual arts, has launched a revised platform of its digital network, illysustainArt.org, which is dedicated to artists and curators, who live and work in emerging and developing economies. The online program, which was first presented in 2008, offers representatives of the modern art scene from the countries, which provide little opportunities for those who want to share their creativity with the world, to join the global community for better communication and getting a feedback on their works.
Category Archive: Marketing
Citroën is offering auto fans an opportunity to experience the ride in a fun and entertaining way. The brand puts drivers behind the wheel of its C4 model in the digital movie and offers them to choose how the plot will develop. The online-project entitled ‘Positive Power’ is more like an action movie, an “interactive voyage of mystery, suspense and excitement,” where you are the protagonist.
The Nike brand, which is well-known for producing high-quality professional sport gear and apparel for everyday athletes, has presented two adverts celebrating free moves. The two videos are dedicated to people whose motto is ‘Life is motion,’ and they never miss an opportunity to prove it. The videos, masterminded by Nike’s long-standing partner Wieden+Kennedy Portland agency, features dozens of people, who are demonstrating their very best moves in multiple sport disciplines or everyday life.
Inspired by the notorious WikiLeaks project, Kia launched its own non-serious media website, “dedicated to bringing important news and information” about the upcoming all-new redesigned and re-engineered Kia Picanto. The auto brand encourages anonymous independent sources to reveal some censored facts which have been kept under wraps. The PicantoLeaks online designation provides all kinds of information for those who want to learn more about the new model and are not afraid to know the truth.
On February 01, Umbro announced the launch of Umbro 1350 — a new global campaign to support the range of its off-pitch sports apparel. According to the blog of the football apparel manufacturer, this «collection…is inspired by the iconic ‘taping’ that featured on some classic kits in the 1970s» and represents a range of ‘Diamond icons’ to be worn both during the footbal game and off-the-pitch life.
The campaign was developed by Manchester-based Love Creative agency.