Europe loves wine. Sure, Belgium has its beer and Britain (and France) its cider, but really, wine is the most popular drink on the continent.
Category Archive: Marketing
Converse is going on celebrating aspiring indie bands, which want to make it really huge on the national stage. The brand, known for its dedication to youth and music, has launched its third annual “Get Out of the Garage” contest in collaboration with Journeys, a U.S. retailer for teen footwear and accessories. The submission period closes today, November 12, and Monday they the voting kicks off.
The Brand Union (part of WPP), one of the world’s leading brand consultancies opened The Brand Union Moscow office in the heart of the capital. The Brand Union have created identities for American Express, Absolut and Bank of America; done product branding and brand environments for SAB Miller, Masterfoods, Unilever, Motorola and Diageo: and helped grow and position corporate giants like Credit Suisse, Barclays Bank, Deloitte and Vodafone.
Just in time for the Christmas season, smart USA asks shoppers to make conscious decisions when buying things. The team behind the initiative believes that nowadays people tend to spend money on more things they actually do not need, and now is the time to stop it. The brand teamed up with StrawberryFrog agency to kick off an initiative “against dumb” focused on promoting the principles of mind-driven consumption in hard economical times. smart encourages Facebookers to join the rally against overconsumption and promote the idea among their friends on the social media network.