FIAT UK launches scented ads in London’s daily newspaper Metro To promote its fashionably coloured new range of cars, the Italian automaker FIAT has partnered with London’s free daily printed newspaper Metro to run scented advertisements in time for London Fashion Weekend, September 18-21. Continue reading →
Honest Tea introduces new brand logo, labeling and variety U.S. organic bottled tea brand Honest Tea, wholly owned by the Coca-Cola Company since 2011, is introducing a label makeover for its glass-bottle range and broadens variety of the Honest beverage portfolio. Continue reading →
Saatchi & Saatchi develop a romantic story of robot love to promote smart Swiss vacuum cleaners Kobold VR200 Following a multi-level international pitch, Saatchi & Saatchi Düsseldorf have won the project of the Swiss company Vorwerk to promote their high-tech vacuum robots Kobold VR200. Continue reading →
Reporting 3.0 Platform—future of sustainability reporting: October 6-7, Berlin Title: 2nd Annual Conference of the Reporting 3.0 Platform Date: October 6th — 7th, 9:00am — 6:00pm Place: : Microsoft Atrium, […]
Canon’s new biggest long-term campaign “Come and See” focuses on capturing moments as they are Today, September 15, the Japanese brand of cameras Canon has launched a multi-channel three-year campaign «Come and See» across the EMEA region. Continue reading →
BMW with Edward Barber & Jay Osgerby design giant aluminum floating art installation as part of London Design Festival For the London Design Festival, held during September 13-21, the design team of the German automaker BMW has […]
United Nation’s Climate Summit awareness campaign goes viral with 9.7 million people engaged within 7 days On September 23rd, delegates and speakers from governments, business, academic circles and nonprofits will gather together to discuss one of the most burning issues of today—climate change and ways to tack it. Continue reading →
Colenso BBDO ranked as the smartest creative agency in the world by Warc New Zealand agency Colenso BBDO, part of BBDO Worldwide, has been named the smartest creative agency in the world in a new ranking by the UK-based marketing intelligence service Warc. Continue reading →
Design news roundup: Elmwood, jkr, Pearlfisher, bluemarlin Our long-standing «agencies of choice» and merely friends— Elmwood, jrk, Pearlfisher, and bluemarlin— have shared with Popsop their latest design projects this week. Continue reading →
JWT Melbourne depicts the “triggers” of smoking in an anti-tobacco animated campaign The Australian non-profit organization Cancer Council Victoria has approached the ad agency JWT Melbourne to develop a massive nationwide educational anti-smoking campaign that addresses the problem of «triggers» that make people smoke. Continue reading →