Subaru has launched a little weird still very funny campaign with a lot of “wonderfully conservative” beige cars, which are nothing like the new 2011 Subaru Legacy model, promoted through this marketing push. The new viral campaign, dubbed «2011 Mediocrity,» is telling about a fake company which is producing the most ho-hum vehicles in the world, which are able to blend in with everything around.
Category Archive: Marketing
Kraft Foods is inviting all moms, who are looking for a good chuckle to start off the week or need a laughter-noon break before their duties as carpooling diva begin, to watch a new series of hilarious webspots featuring comedian Anita Renfroe. They can log onto YouGottaLOL.com every Monday morning and catch a new episode of «You Gotta LOL,» a hilarious new online video series sponsored by 14 Kraft Foods brands including Maxwell House, Oreo, Kool-Aid, Wheat Thins, Chips Ahoy! and Jell-O.
The theme of sibling rivalry, which was employed in the summer Stella Artois TV advert, is now explored by Gillette. The male grooming brand has launched a nice campaign featuring two identical brothers, twins George and Dean Georgiades, who can be distinguished only by beard—the first has it and the second is clean shaven. The two men will take part in a series of challenges which will help determine if guys look more attractive with facial hair.
Any driver can now find out its true impact on air quality and human health thanks to the launch of a free iPhone App by Volvo, in association with www.cleangreencars.co.uk. The application reveals the toxic emissions of the four pollutants which impact local air quality and human health: carbon monoxide, oxides of nitrogen, hydrocarbons and particulates.
Casa Rex, one of Brazil’s most creative and renowned design agencies with operational bases in São Paulo and London, has just won a Pentaward — the biggest global on-line award exclusively dedicated to excellence in packaging design.
For the second consecutive year, the Pentawards has selected a packaging design developed by Casa Rex (following on from the Lux Soft Skin Global platform last year), which was amongst 854 entries received from 39 countries. This time, the design created for the Skip Perfect Black I Skip Perfect White range for Unilever Argentina, was chosen.
To help Canadians take fibre to new flavour frontiers, Kellogg’s All-Bran ready-to-eat cereals brand has enlisted the aid of Jewels and Jill Elmore, personal chefs to Hollywood A-listers, to showcase the versatility of the highly nutritious product and encourage Canadians to enter the “One Million Ways to Eat Kellogg’s All-Bran Recipe Contest.”
McDonald’s Germany kicked off a retro styled campaign to promote its new 1955 Burger. The recipe of the recently launched addition, which is made of bacon, barbecue sauce and caramelized onions, was ‘devised’ back in middle of the last century—at least, the promotion, which includes a TV-spot and the 1955 Burger section on the corporate website, is assuring this fast-food product has a 55-year history.
International brand design agency, Design Bridge, has received the special Agency of the Year Pentaward, as well as picking up three Silver awards for its designs for Marqués de Riscal, Kapiti and Sominex, and a Bronze award for Vitalis. The Agency of the Year honour is awarded to Design Bridge for having won the largest number of Pentawards in three consecutive years, placing it well ahead of its competitors.