The Lexus Eco Challenge has inspired and empowered more than 15,000 middle and high school American students to learn about the environment and take action to improve it. This fall, students are invited to participate in the fourth annual Lexus Eco Challenge for a chance to win part of $500,000 in grants and scholarships.
Category Archive: Marketing
Google collaborated with indie rock band Arcade Fire’s to develop a wonderful online clip for their new song “We Used to Wait”—being the video of the new generation, it is totally tailored to each of the viewers and engages them to personalize it with just several clicks. The new experience, which is called “The Wilderness Downtown,” was created by writer and director Chris Milk and comes as a new addition to the portfolio of so-called “Chrome Experiments,” a series of projects that are testing JavaScript and showcase the properties of Chrome HTML5-compliant browser.
Yahoo! is providing its users with a tool that enables them to peer into the future. The new application, Time Explorer is a product of the Yahoo!’s research labs team from Barcelona and is designed for analyzing how news changes over time and search for already made predictions on certain things. The application is not unique, still it has a number of improved features and provide users with more relevant and extended results of search.
It seems that over a few years, we will not have to go to the cinema or even take a disc to watch a movie—everything will be online and for free. Last Friday, 27 August, YouTube launched another free movie section, this time in the UK, inviting people to watch hits of the film industry for free and without any time limitations on the web. To date, there are more than 400 full-length movies of various genres, including action, horror, comedy and animated films, with yet more to come.
LG Mobile Phones announced that award-winning actress Jane Lynch is bringing her iconic humor and unique talent to the LG Text Ed program, a comprehensive educational campaign for parents that addresses teen mobile phone misuse, and provides moms and dads with valuable resources so they can teach responsible phone use to their children.
Following Target’s example, Levi’s is putting models wearing its Curve ID jeans collection in the windows of a high rise building to promote this new range in Japan. The new system of jeans, developed by Levi’s, focuses on shape, not size, thus enabling female consumers select exactly what will be fitting their curved (or not very curved) bodies.
Mars Chocolate North America fired up the engines earlier this year for its third annual M&M’s Most Colorful Fans of NASCAR contest. Building on Mars’ status as the official chocolate of association, the contest follows the release of M&M’s social community, which was launched in February at the official website of NASCAR.