Tuborg, being the fourth best-selling beers in the UK, has become one of the most ‘melodic’ beers round the globe. To prove its commitment to music, it is going to become the official sponsor of several large-scale UK festivals slated for this summer.
Category Archive: Marketing
Just in time for Father’s Day, Old Spice is rolling out a series of hilarious e-cards for dad, available on the brand’s Facebook page. What’s really cool is that anyone who sends a Father’s Day card will be given a promo code giving them 40% off at the Old Spice Online Store (discount available now through June 20). Visitors can make those last-minute purchases for dad (or themselves!), including t-shirts, flasks, belt buckles, hats and koozies.
By Helge Tennø, Scandinavian Design Group,
The way we are making and selling design is becoming generic and confusing. One of the challenges is that design, as creativity, is described as a product, an end goal. When the fact is that neither design nor creativity is a result, it’s a description of how we get there, not what we will end up with.
The following is the first of three installments beginning with the definitions of what is design and what is creativity, followed by thoughts on how to create and understand identity — thoughts by SDG’s expert, Helge Tennø.
Dr. Robert Passikoff, the President and founder of Brand Keys, looks deeper into the BP mess.
The first part of this column title comes courtesy of Sherlock Holmes. The second part comes from Brand Keys. We’ve been warning clients for years about the enormous difference between what consumers think and what they say they think, because today, just asking them isn’t enough.