Nike has launched a new project Nike78, which combines crazy art and sport spirit. This time the brand commissioned 78 designers to turn 78 pairs of sneakers into something unconventional by giving the sneakers a new life. The project is headed by designer Paul Jenkins, who has chosen the artists and is now organizing an exhibition to be opened at London Design Festival 2010 (September 18-26).
Category Archive: Marketing
Giving the shirt off your back has new meaning as students across the country strip off their clothes and race in their underwear for charity. Though sounding like a plot for a fraternity prank, the AXE campaign “Undie Run Challenge” has students across the country doing just that — from May 10, as announced previously.
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