Marketing Week Live, the UK’s largest marketing event, returns to the Grand Hall Olympia in June 2010.
Category Archive: Marketing
Soon after Google released an ad showcasing Chrome’s abilities, its rival, Yahoo, launched a the second phase of its $100 million “It’s You” campaign. The video, developed by Goodby Silverstein & Partners, appeared on the Yahoo corporate blog on May 5 in the post “A Sneak Peek of Exciting & Fresh Stuff from Yahoo!.” The new round of the campaign will cost $75 million to $85 million and will be launched on May 18.
Mars Chocolate North America announced the launch of DOVE® Ice Cream Miniatures “My Mini Moment” contest. Just in time for Mother’s Day, DOVE® Ice Cream is asking women to share their favorite mini moment of escape for a chance to win a sensational mini-grand prize. Women are invited to enter the contest between May 3, 2010, and June 7, 2010.
Pringles brand has launched a new website to help people who think that their friends in online communities are posting too much boring stuff. With the help of ‘The Oversharers’ developed by Wunderman they can convince these people to spend their time on something much more interesting and post things ‘really worth sharing, like Pringles‘.