Brand’s history can be studied by looking through the evolution of its advertising and packaging. Here we provide a set of images dedicated to one of the biggest global brands. This case was introduced by Mark Carlson, the Senior Creative Director McDonald’s Corporation at the FUSE conference on April 14, 2010 illustrated how the brand has been developing over the last 55 years.
Category Archive: Marketing
Pepsi Max and AMV BBDO developed Max It Legends campaign to find living legends in football, film and music areas. The soft drink brand encourages its fans to upload 1-minute long videos to prove they are worth to be called real stars. The campaign is made up of three rounds dedicated to the three themes, and the most creative video for each of them will earn £50k.
Pepsi announced the latest round of Pepsi Refresh Project Grant recipients, who have been collectively awarded $1.3 million. The Pepsi Refresh Project, a ground-breaking initiative designed to fund good ideas, big and small, that help refresh our world, will award more than $20 million in 2010 to the ideas voted most likely to move our communities forward by the public via online voting.
Philips collaborated with Crispin Porter + Bogusky to create monuments for vulnerable men. The website Male Monument invites male consumers to take part in the creative contest by introducing a design of their own and explaining why they are worth it to have a stature of themselves. The project is launched to promote shaver Philips Nivea for Men, made especially for people with sensitive skin.