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Category Archive: Marketing

HUGO Create Round 14: Black, White & Red

HUGO Fragrances invites creative people from around the world to participate in the 14th round of HUGO Create. The brief is simple: participants are free to choose the idea, theme and techniques for their visuals; however, the entries should reveal a contrast of black & white, whilst adding a splash of color with the vibrant HUGO red.

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Posted on 04/01/201004/01/2010 NewsSocial Media

Nivea — the Whitest Cream Ever

The Nivea brand is one of the most recognized body-care brand in the world. It was founded a century ago, in 1911 by the Poland and later German company Beiersdorf after developing water-in-oil emulsifier Eucerit («beautiful wax») to combine fats with oil for longer period.

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Posted on 04/01/201001/16/2013 Encyclopedia of Brands

Nescafé Teaches Coffee History in Its New Promo-Campaign

Nescafé provides its consumers with good coffee and fun. The brand is giving out numerous prizes and a great opportunity to get a deeper insight into the world of the most admired morning drink.

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Posted on 03/31/201003/31/2010 NewsSocial Media

Wrangler Makes “Second Skin”

The Elvis Communication agency has developed a new campaign for Wrangler, a global clothing brand. The key element of the visual materials is human skin with its unique pattern. The new line includes accessories for mobile devices and cameras, and creates an atmosphere of naturalness.

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Posted on 03/30/201003/30/2010 NewsSocial Media

Jose Cuervo Launches ‘Cuervo Games’

Jose Cuervo is launching a large-scale campaign called «Cuervo Games», which is to bring its «Live Legendary» tagline to life. The promotional movement is going to hit 20 American cities and find people who can literally fight for victory. The tequila brand is looking for squads online via its Facebook fan page. To become a participant, the team has to get most votes.

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Posted on 03/30/201003/30/2010 NewsSocial Media

The Chocolate Artisans

Until fairly recently, many ‘armchair entrepreneurs’ — despite the success of their inventions — were regarded with a touch of humour and humility…Until, that is, Innocent, Dyson and Method to name just a few gained the creative and commercial recognition for their brand innovations.

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Posted on 03/30/201001/20/2011 Opinion

Sony Launches the First Los Premios Bloggie

Sony launched its first ever Los Premios Bloggie™ and invites consumers to submit their most original home videos online and compete to become the first ever Premios Bloggie star.

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Posted on 03/29/201003/29/2010 NewsSocial Media

Diesel Launches a Dancing SS10 Catalogue

Diesel is continuing its “Be Stupid” campaign by launching an advertising mini-musical on www.diesel.com. The idea of the new interactive project belongs to the Anomaly agency, with production of the Stink Digital studio.

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Posted on 03/26/201003/26/2010 NewsSocial Media

Converse Is Looking for Unsigned Artists

The Converse shoe brand and art magazine Dazed are inviting all unsigned artists to take part in a new contest 2010 Emerging Artists Award. They are searching for UK-based creators under 35 who are not represented by a gallery, university or art school. The best 6 entrants will receive £1,000.

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Posted on 03/26/201003/26/2010 NewsSocial Media

Schweppes: 1+1=3

Schweppes Australia has been recently rebranded and is now launching a massive “The magic is in the mix” campaign. The advertising is rolled out in outdoor, TV and print materials as well as in retail and point of sale marketing places. With a new image and ideology, Schweppes convinces that “1+1=3″. Why? It gives a simple explanation.

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Posted on 03/26/201003/26/2010 NewsSocial Media

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